Sponsored Search: Is Money a Motivator for Providing Relevant Results?

a profitable sponsored search mechanism

nowadays, the internet has had a rapid expansion and presence in all areas of the individuals, institutions, companies and organizations lives. this has made large extent of data available so that the users need to access their desired information or services through using search engines. to continue and promote providing services, search engines require a source of income. sponsored search adv...

A Context for Sponsored Search

for Providing Relevant

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ExAMINING ORGANIC AND SPONSORED SEARCH RESULTS: A VENDOR RELIABILITY PERSPECTIVE

Search engines have become a de facto gateway for people to finding information or shopping online. The reliability of companies in search results is critical as search engines determine what information people access. Major search engines provide two types of results — organic and paid. While paid results have been an advertising boon for search engines, they are expected to contain more comme...

Contract Auctions for Sponsored Search

In sponsored search auctions advertisers typically pay a fixed amount per click that their advertisements receive. In particular, the advertiser and the publisher enter into a contract (e.g., the publisher displays the ad; the advertiser pays the publisher 10 cents per click), and each party’s subjective value for such a contract depends on their estimated click-through rates (CTR) for the ad. ...